Download PDF The Marketing Interview: 50 Answers to the Toughest Questions By Lewis C. Lin
Download PDF The Marketing Interview: 50 Answers to the Toughest Questions By Lewis C. Lin
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Ebook About In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:Answers to marketing interview questionsFrameworks on how to tackle marketing case questionsBiggest mistakes marketing candidates make at the interviewUnderstand what interviewers are looking for, why they’re looking for it, and how to deliver itThis book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services:CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup CompanyTech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, PinterestFinancial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered,And more…Questions and answers covered in the book include:What promotional strategies would you use for a Honey Nut Cheerios campaign?Develop a social good campaign for Teavana.Should Hidden Valley increase the price of its ranch dressing?Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?Tell me about a terrible product that's marketed well.And more...This new second edition includes chapters on digital marketing including:A/B TestingLanding Page TestingLead ScoringAnd more...Book The Marketing Interview: 50 Answers to the Toughest Questions Review :
Up to this point, I had only used Case In Point for my case interview prep, but I realized marketing cases were a different ball game. This book gave me all the tools I need! Great frameworks, and all the types of questions Ive gotten in IRL interviews.My biggest qualm with the book is that when the questions include quantitative work, the numbers he uses in the cases are totally unrealistic and no approximation is used. For example, in a market sizing interview example, the candidate divides 22500 by 168 and gets exactly 134. That's far too challenging math for 99% of case interviews. For people who are new to case interviews, thinking you should be able to do that math in your head feels discouraging. Lin should consider breaking down mental and fast maths that are used in real life case interviews, and get more realistic with the types of numbers that would be shown during a case interview, or how to simplify them to get approximate answers.If you are looking for ways to approach math during cast interviews, I recommend looking into Case In Point to get ideas about appropriate approximations, and using Rocket Blocks to improve your mental maths.Finally, there are very clearly some parts that didn't get caught by the editors before going to print.- In the example interview "Should Microsoft use the Windows brand for its new watch?" Clearly a part of text is missing? It goes straight into the conclusion on page 128, but the conclusion is said to be coming from the "interviewer"- There are a couple places where they've left in design notes "This space intentionally left blank"- There's a pie chart on page 136 that's impossible to interpret because it uses 5 shades of grey to represent 5 companies' market share I used this book to prepare for an marketing interview with Microsoft. I found the book to be quite helpful as it showed me how to construct answers using a solid framework. The book also has charts/tables for determining product pricing and doing opportunity cost analysis as well as sales funnel diagrams. During my interview I was able to white board these concepts from the book. Most helpful!l Read Online The Marketing Interview: 50 Answers to the Toughest Questions Download The Marketing Interview: 50 Answers to the Toughest Questions The Marketing Interview: 50 Answers to the Toughest Questions PDF The Marketing Interview: 50 Answers to the Toughest Questions Mobi Free Reading The Marketing Interview: 50 Answers to the Toughest Questions Download Free Pdf The Marketing Interview: 50 Answers to the Toughest Questions PDF Online The Marketing Interview: 50 Answers to the Toughest Questions Mobi Online The Marketing Interview: 50 Answers to the Toughest Questions Reading Online The Marketing Interview: 50 Answers to the Toughest Questions Read Online Lewis C. Lin Download Lewis C. Lin Lewis C. Lin PDF Lewis C. Lin Mobi Free Reading Lewis C. Lin Download Free Pdf Lewis C. Lin PDF Online Lewis C. Lin Mobi Online Lewis C. Lin Reading Online Lewis C. LinRead Online In the Greene & Greene Style: Projects and Details for the Woodworker By Darrell Peart
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